Yue-Sai Kan, “Cosmetics Queen of China.”

Yue Sai, the first global Chinese brand of products designed specifically for Asian women. She’s become so renowned in China People magazine dubbed her “the most famous woman in China.” Eventually selling products in more than 800 outlets through 23 regional companies in China’s major markets.

With stiff competition as U.S.-based Estee Lauder, Japan’s Shiseido, and Maybelline in China; Yue Sai launched in 1992 (http://www.yuesaiactivity.com/) cosmetics and skincare stand apart! By 2003, the company was generating annual revenues of nearly 50 million US Dollars and Forbes magazine reported that Yue-Sai “is changing the face of the Middle Kingdom, one lipstick at a time”. The company was sold to L’Oréal, the world’s largest cosmetics company, in May 2004, with Kan staying on as Honorary Vice Chairman of L’Oréal China. More than 90% of the Chinese population today recognizes the brand.  She is even immortalized on a stamp.

In 2008 Yue-Sai created a new East-meets-West lifestyle retail brand, the House of Yue-Sai, to bring style, elegance and inspiration to Chinese consumers, selling a variety of fine home furnishings, bedding, tableware, lighting, decorative accessories and unique gifts, and jewelry. Yue-Sai has also designed and produced a line of Asian female dolls, known as the Yue-Sai WaWa (“doll” in Chinese). Seeing as all dolls in China had blue eyes and blonde hair, Yue-Sai created dolls, each with distinctive Asian features, accessories and educational facts, to help Asian children develop confidence, knowledge and pride in their heritage as well as educate children of all heritages about Asian cultures.

Yue-Sai Kan is a former 1980’s Emmy Award Winning Chinese-American lifestyle host on China Central Television and PBS.  She used her celebrity status and sense of fashion and beauty to build a beauty empire. 

Kan was born in Guilin (桂林), in China’s southern province of Guangxi (广西), before the founding of the People’s Republic of China and grew up in Hong Kong. She is the oldest of four sisters, and her father Kan Wing-Lin was a revered traditional Chinese painter and calligrapher. She moved to Hawaii where she studied for a degree in music at Brigham Young University in Hawaii. While studying as a piano major, Yue-Sai entered the Narcissus Flower Beauty Pageant sponsored by the local Chinese Chamber of Commerce, became the second runner-up, and as part of her duties traveled around the World. The life-changing experience marked the beginning of her career in fashion and beauty. She joined her sister in New York in 1972, becoming involved in public relations and television production work.

 

You can read her popular Chinese micro blog at www.weibo.com/jinyuxi.

Her Twitter: http://www.twitter.com/yuesaikan

Comments

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